Transform First-time Direct-mail Donors Into Repeat Givers
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Get them INVOLVED. In 1993, according to fundraiser Kent Dove, the average gift among households with volunteers was 55 percent higher than among households with no volunteers. So invite your first-time donors to sign a petition, answer a survey, volunteer or drop by for a tour. Involvement leads to commitment -- and that second gift.
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- Companies:
- A. Sharpe, Copywriter
- People:
- Alan Sharpe
- Kent Dove
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