Transform First-time Direct-mail Donors Into Repeat Givers

Give them NEWS. First-time donors have attended one game, but they aren't fans yet. To transform them into long-term, loyal supporters, you need to educate them with newsletters, updates and progress reports. To attract that vital second gift, the most important thing to tell your new donor is what you did with his first gift. Donors want to see proof that you have used, or are using, their last gift as they intended.