Translating Fans, Friends and Followers Into Funds

Total online giving in the United States has surpassed $10 billion — a 50 percent increase in just the past four years. Perhaps equally important, a recent study also showed that wealthy donors prefer to give online.

There’s no doubt about it — social media is a big deal. So, nonprofits, listen up: By creatively utilizing outlets like Facebook and Twitter, you can expand your reach and grow your donor base — efficiently and cost-effectively. Even in a tough economy. And — at the same time — you can provide potential donors with a virtually effortless way to increase their online awareness.