Translating Fans, Friends and Followers Into Funds

It’s a win-win, and here’s why. A survey conducted by Webs, an online research company, found that 69 percent of small businesses currently maintain some type of social-media presence. And those that don’t are planning to within the next several months. For large companies, it’s a similar story — although they tend to be more constrained by corporate guidelines. Everyone, it seems, wants a piece of the social-media pie. And that can mean dollars-and-cents opportunities for your organization.