Translating Fans, Friends and Followers Into Funds

Once you’ve identified potential partners, offer them several options:

• Have “Company X” agree to donate $1 per Facebook “like” or Twitter follower gained as a result of your partnership.
• Ask supporters to visit “Company X” in person and check in on Facebook to unlock an exclusive incentive.
• For increased Web traffic, encourage “Company X” to host a donation giveaway on its blog and allow the winner to determine the nonprofit that will receive the donation.

How would this work in “real life”? Just ask the Central Florida division of K. Hovnanian Homes.