Translating Fans, Friends and Followers Into Funds

The competition was close, with several votes being cast just minutes before the midnight deadline. With more than 120 “likes,” United in Praise — a nondenominational community choir with more than 80 members, ages 15 to 80 years old from 30-plus churches — won the donation.

The original goal of 200 Facebook fans was met in just 14 days. At the conclusion of the promotion, K. Hovnanian Homes had more than 500 page “likes” and as a result, received media coverage in multiple local publications.