Translating Fans, Friends and Followers Into Funds

This “win-win” situation gave K. Hovnanian Homes the opportunity to give back to the community while increasing brand awareness throughout its target market and helped United in Praise raise funds and followers. In the weeks since the end of the promotion, the homebuilder has continued to cultivate a relationship with its new followers — many of which who would never have heard of the company otherwise.

Nathan DeVault is vice president of Costa DeVault, a full-service agency specializing in marketing, branding, public relations, social networking, interactive media, graphic design and advertising.