Keep 'Em Around in 2013
You'll get lots of new donors this month; treat them well and they'll stick around.
It's that time of year — the time when you get donations from people you have never heard from before. Unfortunately, many of them won't be around in 2013. Attrition is a fact of life at nonprofits, but what you do now can increase the number of first-time donors who remain loyal in the new year.
Check your receipts
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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