Keep 'Em Around in 2013
You'll get lots of new donors this month; treat them well and they'll stick around.
Make sure your receipt is valid for tax purposes. Sure, donors don't need receipts for smaller gifts, but many want them and feel they should have them before filing taxes. You can reduce a lot of angst by sending receipts that acknowledge their gifts and meet the IRS's criteria. Be sure to review IRS Publication 1771, "Charitable Contributions: Substantiation and Disclosure Requirements."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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