Keep 'Em Around in 2013
You'll get lots of new donors this month; treat them well and they'll stick around.
In addition to having the "gift designation" shown on the receipt, another option is to have a basic receipt letter with one paragraph that is variable depending on the designation. Talk specifically in that paragraph about how the donor's gift will help advance your mission in 2013 through the project he helped fund.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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