Keep 'Em Around in 2013
You'll get lots of new donors this month; treat them well and they'll stick around.
Consider offering a small, mission-appropriate premium for a second gift in 45 or 60 days. It can trigger additional giving, especially from donors who gave smaller amounts as first gifts. A bookmark, booklet with helpful information related to your mission or other item that reinforces your mission is appropriate.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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