Keep 'Em Around in 2013
You'll get lots of new donors this month; treat them well and they'll stick around.
Find creative ways to say 'thank you'
Do you have a great picture drawn by a recipient of your services? Is there a photo that shows your work? Can you send a short, handwritten thank-you? Your goal isn't to spend so much that the new donor thinks his gift only went to more communications; it's to give donors reinforcement that their investment was a great decision because it is bringing about positive change.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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