Keep 'Em Around in 2013
You'll get lots of new donors this month; treat them well and they'll stick around.
It's easy to get overwhelmed at year end by donations. But before you head home on Dec. 30, put the process in place to say "thank you" in the first few weeks of 2013. You'll stand out to your new donors as a nonprofit that really appreciates them — and isn't that how we all want to feel?
Pamela Barden is president of PJ Barden Inc. and a member of the FundRaising Success Editorial Advisory Board. Reach her at pamela@pjbardeninc.com
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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