How to Lose Your Major Donors

Let’s pretend for a moment that you are the proud owner of five franchise fast-food restaurants around town. All five of your restaurants — let’s call them Uncle Jeff’s Greaseburgers — faithfully follow the famous Uncle Jeff’s formula. The menu, marketing and décor are exactly the same.

For reasons you haven’t yet figured out, Uncle Jeff’s No. 3 generates twice the revenue of any of the others. Month in and month out, restaurant No. 3 is pouring revenue onto your bottom line.