How to Lose Your Major Donors
Treat your best donors right — but don’t assume you know what that means until you’ve tested.
* They tend to give less frequently. While typical donors average between two and three gifts a year, major donors are usually in the one- to two-gifts-per-year range. This doesn’t mean go silent on them, but it might tell you to communicate with them occasionally in ways other than asking for money.
- Companies:
- Merkle|Domain
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