How to Lose Your Major Donors

Given those facts, your ideal fundraising program for your major donors probably looks a lot like your regular program, with these differences:

* They get one, maybe two high-end, businesslike appeals a year.

* You spend a little more on postage.

* They get more personal touches, like thank-you phone calls or handwritten cards, birthday cards, special reports on your work, invitations to see your work firsthand, and other appreciative touches.