How to Lose Your Major Donors
Treat your best donors right — but don’t assume you know what that means until you’ve tested.
Given those facts, your ideal fundraising program for your major donors probably looks a lot like your regular program, with these differences:
* They get one, maybe two high-end, businesslike appeals a year.
* You spend a little more on postage.
* They get more personal touches, like thank-you phone calls or handwritten cards, birthday cards, special reports on your work, invitations to see your work firsthand, and other appreciative touches.
- Companies:
- Merkle|Domain
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