How to Lose Your Major Donors
Treat your best donors right — but don’t assume you know what that means until you’ve tested.
What does a smart franchisee do? One thing I’m sure you won’t do is make big changes to Uncle Jeff’s No. 3. It’s the one where the formula works best.
If you have the mind-set of many nonprofit fundraisers, however, changing Uncle Jeff’s Greaseburgers No. 3 would be your top priority. You’d hurry down to the restaurant, remodel it, take down the signs, create a more expensive menu and convert the parking lot into a sculpture garden.
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