How to Lose Your Major Donors

Crazy? Yes. But that’s what a lot of fundraisers do: They hand-pick the donors who are most responsive to their fundraising programs — and put them in a radically different program. And it’s probably costing them significant revenue.

Why do they do it? It’s usually because they have very strong ideas about what major donors are like. They believe these donors are smarter than the others, more sophisticated and deserving of more respect.