How to Lose Your Major Donors
Treat your best donors right — but don’t assume you know what that means until you’ve tested.
* Softer fundraising style — toned-down urgency, less emotion, more facts. It’s meant to be a better match for these left-brained and businesslike donors.
All this is deemed by many fundraisers to be more effective than the hyped-up, urgent style of typical fundraising. They might be correct. Or not.
- Companies:
- Merkle|Domain
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