How to Lose Your Major Donors
Treat your best donors right — but don’t assume you know what that means until you’ve tested.
Because fundamentally, where it matters most, your best donors put their pants on one leg at a time like everyone else. What works, works.
There are a number of ways these major donors are meaningfully different from others. And paying attention to these differences gives you the opportunity to use different strategies to increase involvement and revenue from them. Here are some key ways they’re different:
- Companies:
- Merkle|Domain
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