Trends and Changes in Global Fundraising

Here, Ross gives us some insights into the book, “Global Fundraising: How the World is Changing the Rules of Philanthropy.”

FundRaising Success: What was the impetus for producing this book? Why now?
Bernard Ross: We produced the book now in response to a sense that the charity world was changing quite fundamentally in a way the business world had already done. And in the same way as many answers to commercial change lie in the world outside North America and Europe, so it’s true that some of the very best fundraising is happening in the global south.