Trends and Changes in Global Fundraising

• How similar people are worldwide — the same passions, desires, needs and motivations. So much fundraising is internationally relevant.
• How different people can be in terms of what works in one culture doesn’t work in another. So, by the same token, people are genuinely different too.

FS: What do you feel prevents fundraisers in Europe and North America from having a more rounded, global perspective?
BR: There’s so little information about what’s happening elsewhere. So it’s hard to have a global perspective. Our book gets around this by being written by 20 local experts located around the world.