Trends in the Fundraising Sector

“This shows that someone who is initially engaged online wants to get mail, wants to get phoned because they’re screaming and waving their hands and saying they’re interested. They will switch channels, and if you get them to switch offline, they become loyal,” MacLaughlin said. “Because of all the great things of the Internet, retention rates of online donors aren’t good. But if you can get them to switch, and you can go to an event or sign up for something or give offline, you can keep them for a longer period of time and at a higher level.”