Trends in the Fundraising Sector

And looking at major giving online, Blackbaud found that about 77 percent of the organizations that were analyzed in the index had at least one major gift of $1,000 or more in 2009, with the largest online major gift coming in at $60,000 and the median being $3,500.

Considering these numbers and the continued growth of e-philanthropy, MacLaughlin stressed: “If you’re not prepared to act and have your segmentations, have your website ready to go, you will miss an opportunity. Things online, especially mobile, happen at such a rapid pace that you have to be prepared to respond to them. It’s very different than other channels.”