Trends in the Fundraising Sector

“Since 1995-96, we’ve been expecting great things from the Internet and have been consistently disappointed in terms of fundraising,” Craver added, “but it is pretty clear now that the march toward greater participation from donors on the Internet is gaining traction.

“I think mobile will eclipse the Internet,” he continued. “Six percent of donors have smartphones; 95 percent of American donors have a mobile phone. When it gets figured out how to download platforms that work on all mobile phones and when we get it into people’s minds that a mobile strategy is far more than text to give, we’ll be in for more. We’ve watched this develop in Europe. Keep alert in the fields of mobile.”