A Blast From the Past: In Your Face! (April 2007)

Of course, face-to-face is the same as any other medium. To do it right, you have to test, review and modify — with “test” being the maxim. As with other media, face-to-face fundraising won’t work for everybody. But where it does work, it can work exceptionally well.

The direct, personal appeal remains the most powerful fundraising technique. Done well, it offers the opportunity to engage with your potential donor on a much deeper level. The technique is clearly persuasive, as it’s employed every single day with major donors.