Trends to Watch in 2009: Clear Mailing Ahead

Postal angst? Here are four mailing trends to watch.

Smart barcodes
l Although most people probably haven’t noticed, more of their direct mail is sporting a clever and better barcode. It’s called Intelligent Mail®, and its primary tool for tracking mail delivery and reducing the amount of undeliverable mail is the Intelligent Mail® Barcode. All bulk mailers who want to achieve the best automation discounts soon must switch to the new information-packed barcode, but forward-thinking mailers already are coding up. The benefit? Dollar savings, as fewer pieces of mail come back as “undeliverable.”