Trends to Watch in 2009: Clear Mailing Ahead

Going green
l Look for “green” printing and direct-mail production practices to gain strength in the months and years ahead. Because their relationship often is symbiotic, printing and direct-mail production companies have a responsibility to help marketing managers choose products that minimize the environmental footprint. Working with Forest Stewardship Council- and Sustainable Forestry Initiative®-certified production companies is just the start. (For more on FSC and SFI, see the story “3 Things You Absolutely Must Know About Paper This Year” in our special report on direct mail in the January issue of FundRaising Success or by visiting www.fundraisingsuccess
mag.com/r?s=401590.)