Trends to Watch in 2009: Clear Mailing Ahead

Consider stickies to convey a tidbit of information (a URL, phone number, discount coupon) that can be saved long after the mail piece is tossed. Remember, too: Sticky notes can be personalized and printed in a variety of fonts that say, “Hey, check this out!”

Crystal Uppercue is a marketing manager at direct-marketing communications company EU Services. Reach her at cuppercue@euservices.com