TripAdvisor Honored With Cause Marketing Forum's Halo Award

In their winning campaign, TripAdvisor harnessed the power of the collective voice and asked travelers to democratically determine the amount of money each nonprofit would receive. TripAdvisor members voted online and the initiative was also promoted through their popular Facebook applications -- Cities I've Visited(TM), Local Picks(TM), and Traveler IQ Challenge(TM) -- and through all Facebook communication channels, including email, newsfeeds, groups, and Facebook Connect. Members could also earn extra votes for their preferred organization for viral promotion via send-to-a-friend and tell-a-friend features. TripAdvisor tapped into YouTube, as well, and created several campaign videos, including one that went viral with more than 1.4 million views.