TripAdvisor Honored With Cause Marketing Forum's Halo Award

The More than Footprints initiative generated more than one million votes in total, with nearly a quarter of them coming from social media outreach. Based on the percentage of votes each organization received, the final results were:

* Conservation International - $70,000 based on 7% of the vote
* Doctors Without Borders/Medecins Sans Frontieres (MSF) - $392,000 based on 39.2% of the vote
* National Geographic Society - $54,000 based on 5.4% of the vote
* The Nature Conservancy - $137,000 based on 13.7% of the vote
* Save the Children - $347,000 based on 34.7% of the vote