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TrueSense%20Marketing<%2Fa>%20has%20been%20selected%20as%20a%20direct%20marketing%20partner%20for%20Dana-Farber%20Cancer%20Institute's%20Division%20of%20Development%20and%20the%20Jimmy%20Fund.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ftruesense-marketing-partners-with-dana-farber-cancer-institute-jimmy-fund%2F" target="_blank" class="email" data-post-id="11314" type="icon_link">
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On the TrueSense side, Jeff Nickel, Senior Vice President of National Accounts, took the lead in the RFP process, and the presentation to Dana-Farber and the Jimmy Fund. "Our analysis revealed superior donor performance in many of the key areas we focus on," Nickel said. "Their donors love this organization, and that's a strong platform for us to build on as we work with Dana-Farber and the Jimmy Fund to structure direct mail loyalty programs to reinforce their brand and their mission."
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