TrueSense Marketing Partners With Dana-Farber Cancer Institute and the Jimmy Fund

On the TrueSense side, Jeff Nickel, Senior Vice President of National Accounts, took the lead in the RFP process, and the presentation to Dana-Farber and the Jimmy Fund. "Our analysis revealed superior donor performance in many of the key areas we focus on," Nickel said. "Their donors love this organization, and that's a strong platform for us to build on as we work with Dana-Farber and the Jimmy Fund to structure direct mail loyalty programs to reinforce their brand and their mission."