TrueSense Marketing Partners With Dana-Farber Cancer Institute and the Jimmy Fund

As a direct marketing partner, TrueSense will provide the full array of custom-tailored capabilities, ranging from data analytics and growth planning, to creative development, print production, and letter-shop services. Donor-marketing messages will be deployed over the full spectrum of direct marketing and communication channels. These capabilities combine to create a comprehensive direct mail program for their Annual Giving donors that is strategic, data-driven, and donor-centric.