TrueSense Marketing Partners With Dana-Farber Cancer Institute and the Jimmy Fund

Press release (Nov. 3, 2011) — TrueSense Marketing has been selected as a direct marketing partner for Dana-Farber Cancer Institute's Division of Development and the Jimmy Fund.

"We're honored to be chosen as a partner for Dana-Farber and the Jimmy Fund," said Steven Busheé, Principal, TrueSense Marketing. "Our goal as an agency is to serve the nonprofits that are making the most difference in people's lives around the world. This is an amazing nonprofit, a top-ranked cancer care and research facility, and a National Cancer Institute-designated cancer center."

According to Rebecca Gavin, Assistant Vice President at Dana-Farber's Division of Development and the Jimmy Fund, "TrueSense performed strong analysis of our direct mail program, and brought back a strategic plan and impressive creative. They demonstrated that they know who we are. They did their research, and they listened."

On the TrueSense side, Jeff Nickel, Senior Vice President of National Accounts, took the lead in the RFP process, and the presentation to Dana-Farber and the Jimmy Fund. "Our analysis revealed superior donor performance in many of the key areas we focus on," Nickel said. "Their donors love this organization, and that's a strong platform for us to build on as we work with Dana-Farber and the Jimmy Fund to structure direct mail loyalty programs to reinforce their brand and their mission."

As a direct marketing partner, TrueSense will provide the full array of custom-tailored capabilities, ranging from data analytics and growth planning, to creative development, print production, and letter-shop services. Donor-marketing messages will be deployed over the full spectrum of direct marketing and communication channels. These capabilities combine to create a comprehensive direct mail program for their Annual Giving donors that is strategic, data-driven, and donor-centric.

TrueSense Marketing was selected by Dana-Farber and the Jimmy Fund following an extensive and detailed RFP process, involving many well-known direct-response agencies. As part of that process, TrueSense Marketing performed an in-depth analysis of the charity's data, which allowed the agency to focus on the most productive opportunities for providing new growth strategies.