Trust in Institutions, Including Nonprofits, Drops to Level of Great Recession

“The pace of change has never been faster and innovation has become an even greater imperative for business success,” said Edelman. “Innovation should be a trust accelerator, but today it is not. To invent is no longer enough. There must be a new compact between company and individual, where companies demonstrate that innovations are safe based on independent research, provide both societal and personal benefit and are committed to the protection of customer data.”