Trust in Institutions, Including Nonprofits, Drops to Level of Great Recession

Trust levels vary significantly based on the type of innovation. Trust is higher in developments in the technology, financial services and health industries, including electronic and mobile payments (69 percent) and personal health trackers (59 percent). However, innovations introduced in the energy and food sectors, such as hydraulic fracturing (47 percent) and genetically modified foods (32 percent), are viewed with far more skepticism. Trust in a particular industry sector does not assure confidence in that industry’s particular innovation. The food and beverage sector (67 percent) is one of the most trusted, yet only 35 percent are confident it can develop and implement genetically modified foods.