Trust seals ensure donors that your Web site is a safe place to interact.

By Soren Grau

So as long as your organization’s Web site is good-looking, easy to navigate, full of useful information and proudly displaying a “Donate Now” button, you should be OK, right?

Not if you want people to actually use that button. Just like consumers expect merchants to not only make their products available on the Web, but also to make paying for them a simple and secure process, donors want to know that their personally identifiable information and banking details are safe with your organization and on your Web site.