Trust seals ensure donors that your Web site is a safe place to interact.

By Soren Grau

Assuring Web site visitors
How can these insecurities about correct and ethical behavior on the Internet be resolved? One of the best ways is to have a reputable third party that has experience in seeing through possible pitfalls vouch for you — pitfalls where you, the Web site owner, or the visitor can be trapped or cheated. The third-party company must have expertise in e-commerce as well as certain laws about privacy and terms of use; in essence, know how things work online and why.