Trust seals ensure donors that your Web site is a safe place to interact.

By Soren Grau

These third-party companies are referred to as trust-seal companies or trust-certification companies. There are different types of trust-seal companies that also have different products. In the end, it all boils down to what your organization’s particular needs are — if you’re a national or international organization, if you have commerce on your Web site or only information, etc.