Trust seals ensure donors that your Web site is a safe place to interact.

By Soren Grau

You don’t want to pay out your nose for a trust seal that is completely unnecessary. Be wary of companies that basically will give their seals to anybody who is willing to pay the annual fee. Reputable firms will require an annual audit of your Web site policies.

Benefits of a trust seal
There are many more upsides than there are downsides when you have a trust seal on your Web site. This is a proven fact — both in customer satisfaction and also statistically.