Trust seals ensure donors that your Web site is a safe place to interact.

By Soren Grau

* By using a trust-seal company’s experience, you most likely can avoid typical mistakes usually made on Web sites — most notably in the Privacy Policy and Terms of Use sections.
*Trust-seal companies know about online commerce laws.
*Trust-seal companies know about online ethical demands.
*Trust-seal companies know about privacy and security issues.
*You almost certainly will get a much higher conversion rate (i.e., a click turn into a donation).