Turning the Tables
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What about data mining? Are you clear on the concept of analytic modeling? Do you need guidance in your planned-giving, major-gifts
or annual-campaign strategies? Premiums? Prospecting? RFM? EFT?
OK, fair enough — I’ve been involved with the fundraising sector long enough now to know that when making an ask, it’s not about what you can do for me. It’s about what you doing for me can do for you. So in addition to making my job a little easier, contacting me with ideas for stories to write and topics to cover ensures you’ll get more interesting reading, a more productive way to spend your time, and the best possible partner in helping you raise more money and further your mission.
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- Margaret Battistelli
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Margaret Battistelli Gardner
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