TV program offers small nonprofits a chance to convey the essence of what they do through video

By Abny Santicola

In addition to being aired by the Starfish Television Network and other national and international broadcasters — e.g., AmericanLife TV, Voice of America, Comcast ON DEMAND and KHIZ-TV Los Angeles — every video the show has produced is available on the Profiles in Caring Web site, which currently is seeing between 75,000 and 80,000 visitors a month. Each featured organization also gets a DVD copy of its profile with an unlimited license for use — whether it be for PR, educational outreach or fundraising. Featured nonprofits need only cover the travel expenses of one crew member.