Capturing Caring
TV program offers small nonprofits a chance to convey the essence of what they do through video — for next to nothing.
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Now in its third season, the show has produced 40 episodes, with another 12 expected this fall. Klintworth says the success stories that have come back from organizations she’s profiled make the hard work of producing the segments on a shoestring budget worthwhile.
“There’s been a few times in the last few years where I’ve said, ‘Why am I doing this? This is so hard.’ And obviously, there’s no money,” she says. “[But] the greatest reward is to get an e-mail or a letter from the executive director of a nonprofit telling us the success that was generated from people seeing their video.
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Abny Santicola
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