TV program offers small nonprofits a chance to convey the essence of what they do through video

By Abny Santicola

“We have one nonprofit that we featured last year that a major fashion company has now taken under its wing and committed more than a million dollars to this year,” she adds. “And that was just from the CEO of that company watching the DVDs that we produced on that nonprofit.”

YouthLINC, a Salt Lake City-based organization that offers local and international service opportunities for youths, was featured on the show. Judy Zone, founder and executive director of YouthLINC, says Klintworth and a videographer went to its headquarters and service sites in Mexico and Kenya, and interviewed youths and mentors in the program. From the 30-minute video that aired on TV, “Profiles in Caring” created an eight-minute promotional video for YouthLINC to use.