Capturing Caring

The short video has become an invaluable educational and communications tool, which YouthLINC has used at conferences and during presentations to school groups for recruitment, and at rotary club meetings and with donors to solicit support.

“That video was priceless to us,” Zone says. “These people travel with you, see what you’re doing, do a very professional job. They get in there and take great video. It’s just the best way to — in an eight- to 10-minute time span — tell everything you need to tell about your program to a potential donor, a potential participant, a potential volunteer.