TV program offers small nonprofits a chance to convey the essence of what they do through video

By Abny Santicola

“There’s something about seeing your organization in action and hearing from many voices, so it isn’t just you preaching about what you do. Even in eight minutes, there’s at least 20 people who are talking about the organization, so it forms a cumulative kind of gestalt,” Zone adds. “And because it’s accurate and well produced, you can be proud of it and you can feel comfortable about it. You want to do a presentation, just bring the video. It says everything that needs to be said. It’s a fabulous marketing tool in the visual age.”