Local Resource Mobilisation Through the Media
TV project raises awareness, monies for Tanzanian AIDS patients and orphans.
Programme producer Betty Mkwasa appealed to the government, NGOs and the public at large to do something about the situation facing the HIV/AIDS victims, especially orphaned children.
“Seeing is believing,” so the saying goes. The TV programmes touched the hearts of most viewers and created sympathy for the victims and the orphans. This resulted in a considerable public response. People donated food, clothes and other items to the TV company.
- Companies:
- People Magazine
- People:
- Betty Mkwasa
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