Local Resource Mobilisation Through the Media
TV project raises awareness, monies for Tanzanian AIDS patients and orphans.
“I did not understand the seriousness of AIDS until I saw it on the ITV. I feel I have an obligation to assist these disadvantaged children,” one person responded when asked what made him provide support.
The distribution of aid materials to the victims and beneficiaries also was shown on TV. Viewers witnessed the relief and happiness of the intended beneficiaries as they received assistance, which motivated others to provide assistance themselves.
- Companies:
- People Magazine
- People:
- Betty Mkwasa
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