Local Resource Mobilisation Through the Media

Challenges
The project was not without challenges. Some people thought that there was a political agenda behind this programme, particularly given that the 2005 general elections were around the corner. Also, as mentioned above, many people living in the rural areas had not received significant assistance from various groups that had all visited the area before. The TV crews also had their own challenge of convincing victims of their role in the project, i.e., mobilising Tanzanians, the Commission for AIDS and the government to fully understand their living conditions to take positive action.